Common Core, Wal-Mart, Mad Men & More

The Weekly Proper

Give ‘em a book, they’re not gonna look

Common Core Horrors

Standardized testing has never been popular, but nervous schoolchildren are no longer the only ones standing in opposition. The movement to opt-out of stressful, superflous, acronym-soup exams is gaining traction. John Oliver covered the issue in his “Last Week Tonight” monologue. Pearson controls 40 percent of the standardized test market, and Oliver likened the company to “the educational equivalent of Time Warner Cable.”

The direction educational policymakers will take to alleviate these concerns is still unclear, but parents can choose to have their children opt-out of the exams to focus on actual graded schoolwork. Roughly 46,000 students in New Jersey have chosen to forgo taking their standardized exams. If you’d like your student to join them, the process is a simple one.

Plants Die, Pools Dry, Wal-Mart Profits

While the state of California combats drought and water restrictions, one national retailer appears less concerned about the arid conditions. On the heels of Starbucks moving its bottling out of CA, it was revealed that Wal-Mart has been bottling from the Sacramento Municipal Water Supply. Wal-Mart spends approximately $1 on 748 gallons, and turns that into a $650 profit for every dollar spent.

The average family in Sacramento uses 417 gallons a day, and water-use cuts are reaching highs of 36% in some areas. There has been an immediate call for Wal-Mart to move their bottling facility like Starbucks did. To find out where your bottled is sourced, check out this chart.

FSU Summer Session Kicks Off

Summer classes at FSU began this week. Some students are returning to complete their summer semester requirement, but for many, this was their first week of college. Settling into any new place can be challenging, and doing it for the very first time makes that challenge exponential. Fortunately, Proper Channel is here to provide concise, helpful charts that’ll have you thinking of Tally as a second home in no time.

Looking for cheap eats? There’s a chart for that.

What about something to wash that down with? There’s a chart for that.

Spent too much on food & drink, and need to save on textbooks? There’s a chart for that.

Can’t find cheap textbooks, so you’ve decided to drop the class? There’s a chart for that.

As you can see, we take the motto “flowcharts for everything” pretty seriously.

Welcome to FSU, and the next chapter of your lives. We hope during your time here you find Proper Channel a helpful resource, and help our community grow in turn.

Mad Men: The Past and The Future

When Mad Men first aired 7 years ago, it changed the landscape of cable television, introducing well-produced, scripted dramas like Breaking Bad and The Walking Dead into the fold. But despite looking back to the past of advertising, Mad Men also provided a shape for the future of advertising. Content marketing has always been important, but Mad Men was a reminder of just how vital an emotional an appeal can be. Scenes like Don Draper’s Carousel pitch gave advertisers something to aspire to. The show also mainstreamed the advertising industry and gave consumers a different perspective on the creation of ads. It made the industry “sexy,” and gave young, innovative minds a new field to look to for exercising creativity.

Mad Men comes to an end Sunday, but the world of advertising lives on. We can only hope the same quality found in Mad Men continues to pervade the worlds of television on advertising for some time to come. If you’ve been inspired by the works of Don Draper or Peggy Olson and are looking to create convincing content, check out these helpful charts on social media, and more specifically, Twitter.

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