Bureaucracy is just a word we use to describe poorly communicated process. Many times the problem isn’t the process, but the lack of support offered by the company who owns the process. Lots of times process becomes bureaucracy when scale overwhelms the system.
For example, let’s look at developing nations. In a span of less than 20 years, a region can go from no power electricity to sophisticated online-payments. Static documents just can’t keep up! This is where Proper Channel comes in. We allow people to share their knowledge turning your customers into your content generators. When you treat your customer like a partner, great things can happen.