Tech Grant, Kanye, Featured User Interview & More

The Weekly Proper

Give ‘em a book, they’re not gonna look


Last Thursday, Proper Channel competed in Leon County Research & Development Authority’s Elevator Pitch Night and took first place! Our CEO William McCluskey delivered a pitch to the judges and walked away with a $15,000 Tech Development grant. Proper Channel is excited to implement these funds and take the next steps in growing and spreading our tool.

Revolution by Evolution

Autonomous cars are expected to become completely mainstream by the year 2025. Google plans on rolling out its self-driving car prototype on public roads this summer, with other companies like Tesla and Mercedes developing autonomous vehicles as well. Google is taking a “revolution by evolution” approach, following the scientific method of testing, evaluating, improving, and testing again. In the past few years, Google’s self driving cars have logged nearly a million miles and gotten in 11 minor accidents- all caused by humans, not the robotic pilots. The “revolution” part comes with Google’s plan to roll out a completely autonomous car by 2020, as opposed to other auto companies that favor a hybrid approach that allows for human backup. If it works as Google intends, it will save millions of lives, help the environment, and reshape the economy.

The day when you can hop in your car, take a nap, and arrive at your destination is coming soon- in the meantime you can start saving for your self-driving machine by ditching your current car. It is now more economical to use a ride-sharing service if you live in a city or drive less than 10,000 miles per year. Cars are driven an average of 4% a year, but the average cost of car ownership is $9,000. Here’s a chart that’ll get you on your way to going carless.

Genius, Censored

Kanye West was censored for a full minute of his performance at the Billboard Music Awards Sunday night. A lot of what was censored was not profane, and that coupled with the glaring pyrotechnics made for a very disjointed performance. In Billboard’s defense, Kanye did not do a dress rehearsal before the show- “It’s Kanye. What are we supposed to do?” commented one Billboard source on the lack of preparation. West released a statement calling the censorship “unwarranted” and apologizing to television viewers for the misrepresentation of his performance.

If you’re interested in why this dynamic personality has censors so jumpy, we’ve put together a chart for delving into the experimental genius of Kanye West.

Featured User: Jamie Graves

Our featured user this week is the creator of the fashion blog Mirror, Mirror, Jamie Graves! Read our interview with her below.

Tell us a little bit about yourself and your blog.

I’m studying to be a PR manager, so to me image is everything, which explains my love of makeup and fashion. My blog is really just a compilation of my own experiences with makeup; things that work, things that don’t, and my current obsessions with certain products or styles. You can see my own personal style when reading my blog.

What made you want to start a blog?

Since high school people have been asking me “how do you do this?” or “what do you use for that?” so I just thought it was time to share all my little tricks and tips with everyone. I also love expressing my personality through designing the site.

Why’d you decide to incorporate Proper Channel into your blog?

Flowcharts are so easy to understand and follow, and the fact that I can fit an entire post into one chart simplifies the tutorial and organizes all the information really nicely. Plus, it’s very cathartic to make flowcharts.
Jamie’s flowcharts can be found here and her blog can be found here.

Common Core, Wal-Mart, Mad Men & More

The Weekly Proper

Give ‘em a book, they’re not gonna look

Common Core Horrors

Standardized testing has never been popular, but nervous schoolchildren are no longer the only ones standing in opposition. The movement to opt-out of stressful, superflous, acronym-soup exams is gaining traction. John Oliver covered the issue in his “Last Week Tonight” monologue. Pearson controls 40 percent of the standardized test market, and Oliver likened the company to “the educational equivalent of Time Warner Cable.”

The direction educational policymakers will take to alleviate these concerns is still unclear, but parents can choose to have their children opt-out of the exams to focus on actual graded schoolwork. Roughly 46,000 students in New Jersey have chosen to forgo taking their standardized exams. If you’d like your student to join them, the process is a simple one.

Plants Die, Pools Dry, Wal-Mart Profits

While the state of California combats drought and water restrictions, one national retailer appears less concerned about the arid conditions. On the heels of Starbucks moving its bottling out of CA, it was revealed that Wal-Mart has been bottling from the Sacramento Municipal Water Supply. Wal-Mart spends approximately $1 on 748 gallons, and turns that into a $650 profit for every dollar spent.

The average family in Sacramento uses 417 gallons a day, and water-use cuts are reaching highs of 36% in some areas. There has been an immediate call for Wal-Mart to move their bottling facility like Starbucks did. To find out where your bottled is sourced, check out this chart.

FSU Summer Session Kicks Off

Summer classes at FSU began this week. Some students are returning to complete their summer semester requirement, but for many, this was their first week of college. Settling into any new place can be challenging, and doing it for the very first time makes that challenge exponential. Fortunately, Proper Channel is here to provide concise, helpful charts that’ll have you thinking of Tally as a second home in no time.

Looking for cheap eats? There’s a chart for that.

What about something to wash that down with? There’s a chart for that.

Spent too much on food & drink, and need to save on textbooks? There’s a chart for that.

Can’t find cheap textbooks, so you’ve decided to drop the class? There’s a chart for that.

As you can see, we take the motto “flowcharts for everything” pretty seriously.

Welcome to FSU, and the next chapter of your lives. We hope during your time here you find Proper Channel a helpful resource, and help our community grow in turn.

Mad Men: The Past and The Future

When Mad Men first aired 7 years ago, it changed the landscape of cable television, introducing well-produced, scripted dramas like Breaking Bad and The Walking Dead into the fold. But despite looking back to the past of advertising, Mad Men also provided a shape for the future of advertising. Content marketing has always been important, but Mad Men was a reminder of just how vital an emotional an appeal can be. Scenes like Don Draper’s Carousel pitch gave advertisers something to aspire to. The show also mainstreamed the advertising industry and gave consumers a different perspective on the creation of ads. It made the industry “sexy,” and gave young, innovative minds a new field to look to for exercising creativity.

Mad Men comes to an end Sunday, but the world of advertising lives on. We can only hope the same quality found in Mad Men continues to pervade the worlds of television on advertising for some time to come. If you’ve been inspired by the works of Don Draper or Peggy Olson and are looking to create convincing content, check out these helpful charts on social media, and more specifically, Twitter.